“Redefining Travel in Japan”

Rather than offering conventional sightseeing trips, we propose a new concept of travel enriched with values that weave together the cultural threads of Japan from a liberal arts perspective. This redefinition centers on “Takuryo” and “Keiryo,” concepts that transcend traditional notions of travel and tourism.

What is “Takuryo（拓旅）”?

A journey to “open up places.”
Unlike conventional travel that treats famous landmarks as isolated “points” to visit, “Takuryo” delves into the layers of background, history, spirituality, and cultural essence that define a place. For instance, when exploring Mount Fuji, a “Takuryo” journey does not begin by heading directly to a location with a clear view of the mountain.

Instead, it starts at the base of Mount Kinpu, a sacred peak to the north, offering a distant view of Mount Fuji. This approach is rooted in ancient traditions—over 1,200 years ago, when Mount Fuji was an active volcano, people worshiped it from afar at sites like Mount Kinpu.

By gradually connecting the historical, spiritual, and cultural threads of Mount Fuji, the journey culminates in an intimate experience within the mountain’s embrace. This approach transforms a visit to Mount Fuji into a profound encounter, offering depth far beyond the superficiality of conventional sightseeing.

What is “Keiryo（啓旅）”?

A journey to “seek out people” and “enlighten oneself.”
While “Takuryo” focuses on the concept of “places,” “Keiryo” centers on the narratives of individuals, such as historical figures, and the connections they forged throughout their lives.

Tourist destinations are often centered on either “places” or “people.” “Keiryo” reimagines journeys by focusing on the latter, creating a richer narrative around the lives and legacies of historical figures.

For example, if the Sengoku-period leader Takeda Shingen is the focus, conventional sightseeing might include visits to Takeda Shrine, his grave at Erin-ji Temple, or even the five Zen temples of Kofu for those more deeply interested.

A “Keiryo” journey, however, goes deeper, respecting Takeda Shingen’s spiritual foundations and connections. His reverence for Yasutaka Yasuda of the Kai Genji clan, his ties to Onjoji Temple in Shiga Prefecture, and his devotions to Suwa in Nagano Prefecture are threads that must not be overlooked. To truly honor Takeda Shingen’s legacy, the journey must organically connect various locations beyond Yamanashi Prefecture.

The Interplay of “Takuryo” and “Keiryo”

“Takuryo” and “Keiryo” are not distinctly separate concepts but intricately intertwined, enhancing the overall quality of the journey. Together, they represent a groundbreaking approach to travel—a deeply interconnected exploration of Japan’s essence that transcends the conventional boundaries of tourism.

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